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When
the Cat’s Away… Will Management Play?
In
our industry, theft is common place. Owners cheat the government
by not reporting all of their restaurant’s sales in
order to reduce tax obligations and to keep GST and PST paid
to them. Bartenders are able to have a free-for-all as most
owners do not understand the dynamics of what happens behind
the scenes and servers are running guest checks together in
order to cheat both customers and the restaurant. Collusion
is commonplace and the dynamics of how the game is played
change every time a new control is put in place. Unfortunately,
the ultimate implementers of those controls is usually playing
as well.
Everyone
steals ….. and for a business which wants to have ‘industry’
status, it is still run in a very ‘ma and pa’
manner. But some are trying to change this approach to operations.
Now approximately 50% of restaurant sales in Canada are operated
by multi-unit owners, who can obviously only be in one place
at one time. As a result they have come to rely on ‘hired’
non-equity management to enforce operating regulations made
at the corporate level and to provide a level of service which
will build traffic counts and customer loyalty.
These
managers represent corporate …… there actions
are supposed to be above reproach, their skill levels are
supposed to be high and their integrity unquestionable. Many
are given a free rein with limited review or reporting other
than monthly financial goals and objectives. The average Canadian
restaurant achieves sales of approximately $450,000 per year
and major chains range from $1.5 million to $3.5 million.
With minor exceptions the salary range for bar and assistant
managers of these chains is $25,000 to $40,000 and for most
managers is $40,000 to $60,000. Given the salary levels and
the understanding that the restaurant owner is making an industry
average 10% operating profit (defined as profit before interest,
depreciation and income tax) equating to $150,000 to $350,000
per year, it is easy to see why many of these managers may
want to arrange for their own ‘perks’ throughout
the year.
In
this article, we are going to explore some of those perks
or …. what management is really doing while Cat’s
Away.
Grocery
shopping
It
is often the case that staff do some minimal grocery shopping
in a restaurant’s walk-in and dry storage taking small
items like ketchup, spices and dishes. However, management
has much greater access as there really is no one able or
being made responsible to ‘catch’ them. As such
the walk-in can easily become a grocery store for a busy manager.
Boxes of food can be prepared by the kitchen staff including
salads, sauces, steaks, fish and other items— ideal
for parties and the cottage. While all managers will tell
the staff (should any have the nerve to ask) that they have
written a cheque to the restaurant, very few if any really
do.
The
walk-in or better yet the prepped food — organized by
the kitchen manager — is really an ideal way to shop.
It’s quick, the quality is good, the prep is done and
its very inexpensive.
Depending
on the excessiveness of the shopping extravaganza and its
frequency, walk-in shopping will be very difficult for corporate
to detect as its impact on food cost will be negligible for
a restaurant in the $3 million range.
Missing
product can be written off as waste or ‘stale’
product without ever being detected.
Registers
off-line
More
commonly an owner trick, an industrious manager of a large
volume restaurant can take a register or point-of-sales machine
off-line and assign only one or two servers to it. As such,
the server’s sales are tracked off-line although the
machine is still tied into the remote kitchen printers. Sales
are recorded separately and the proceeds kept by the manager
who can make the adjustments after the shift or the next day.
While high volume credit card sales may off-set some of the
opportunity, those sales will be accredited to other servers
and all the cash sales will be allocated to the off-line staff.
Unless
owners are willing to come to the restaurant and conduct periodic
checks, it is unlikely that these off-line sales will ever
be detected.
Another
methodology of theft, which has recently been uncovered in
Quebec, is the development of special software which can be
‘overlaid’ on many of the current POS systems.
This special software, arbitrarily backs-out sales representing
anywhere from 12% to 25% of sales on a daily basis without
any track what-so-ever. While this is again a more common
owner methodology of shorting the till, recouping cash and
tax and reducing the profit level of the restaurant, a manager
can also implement the system quite effectively and an owner
would likely not be able to find the overlay until it was
far too late.
Kickbacks
The
best and most undetectable of all management theft is that
related to kickbacks made by suppliers directly to management
to ensure that their product is chosen over others, even if
there is a price difference. For example, while major suppliers
have developed marketing dollar incentives for their corporate
customers, many corporate operations must use local suppliers
for certain items such as wine, cigars and other products.
In many cases the supplier may increase the cost of, for example,
cigars but give the purchaser of those cigars a few free samples
with every purchase. Therefore if a manager knows that they
will get free product for use at home, which will never be
detected, they will likely buy and continue to buy from that
supplier, no matter the price to the restaurant. The same
applies to beer, wine, and meat suppliers among others. Free
product which would go a long way in reducing restaurant costs
are being kept by management as an incentive for buying product
from one supplier over the other rather than making those
decision based on price, quality and service.
Complimentary
meals
Management
and management keys (control over the POS) allows management
to void bills and ‘comp’ meals. Many corporate
restaurants or those run at a distance allow management to
have discretion as to providing complimentary meals and managing
operation voids. Therefore management can set up a series
of complimentary meals and voids on a weekly basis which are
not real, and back out the actual sale and keep the revenues
for themselves. While this sounds like a lot of work for a
manager of a smaller restaurant, it could add up to over a
thousand dollars a month in a larger operation with little
effect on the business while making a wonderful bonus add-on.
Should management decide to back out one or two sales per
day through server voids, the effect could be in the neighbourhood
of over a thousand dollars per week without raising the ire
of anyone within the organization.
Skimming
We
are all aware that suppliers provide a series of perks to
management in order to ensure that they stay at the top of
mind, however, given the fact that management has full control
over the purchasing, stocking and selling of all products,
it is easy for them to set up a skimming operation within
the restaurant. In one restaurant we found that the assistant
manager (earning about $25,000 per year) had a superior personal
liquor and wine collection amounting to approximately 1,000
bottles. We found out that much of that liquor and wine was
purchased by the restaurant and inventoried although it never
arrived at the location. Basically, due to the special nature
of the items being purchased, many had to be hand selected
at the LCBO or through agents. The wine was purchased by the
manager and taken into inventory. They also had the right
to ‘comp’ the wine or void the bottle …
and their personal inventory grew at a fantastic rate.
Much
of the same holds true for cigar and speciality liquor purchases
as many of these are controlled by just one manager and should
they have the slightest interest in gaining a personal benefit,
it is quite easy for them to help themselves.
Keeping
door covers or entertainment charges
In
another restaurant operation in Toronto, the club manager
has been known to take the cover charge in cash and not place
it on the customer bill as it is supposed to be done, thus,
obtaining a huge cash bonus at the expense of the operation
which has made the investment in bringing in the entertainment
in the first place. Entertainment overhead charges are very
difficult to monitor, especially given the frequency of complimentary
passes within these types of organizations.
Trading
product for personal benefits
Another
common scam which managers can getaway with without much difficulty
is to trade product for personal benefits. For example, a
manager could trade complimentary meals for services rendered
to them at home on a personal basis. A new fridge, grill,
bar-b-que or even a home renovation could be traded for a
year end company party provided on a gratuitous basis. The
party, charged off to marketing or promotion, can be easily
explained away to owners, while the benefits to management
are never tracked.
In
another case, I have seen restaurant designers provide free
home interior design assistance for a chance to bid on new
restaurant work. Obviously they will make up that free work
in over billing the restaurant owner later — while the
perk is well worthwhile when one is trying to stay in the
bidding process.
So
what is an owner to do?
In
very much the same manner owners and managers have set up
a series of controls to ensure that employee theft is kept
to a minimum, owners must set up a series of systems which
control management theft.
Partners
and participation
One
way to do this is to make the manager a partner in the business
where they receive a ‘more than reasonable’ compensation
package along with a very healthy bonus package. The company
which has most successfully executed this approach is Outback
Steak House in the US where managers are partners (they actually
have to buy in to the business) and receive a bonus package
which can earn them up to US$150,000. The average US Outback
manager earns approximately US$122,000. This is a good incentive.
This
system is predicated not so much on the manager earning a
percentage of their salary as a maximum cap but rather that
the manager earn a healthy percentage of the operating profit
of the business (operating profit being defined as profit
before interest, depreciation and income tax). This, in fact,
provides the incentive for a $50,000 a year manager to earn
a bonus based on sales increases and profit achieved. In Canada,
we mostly base our incentives on high goals, in many cases
unattainable goals, and cap the bonus at 10% to 15% of salary.
This latter approach provides an incentive to steal.
Set
up a system to check the system
Hands-off
owners can not be totally hands-off. You are responsible for
your bottom line and your return on investment. Most restaurant
managers have come up through the ranks and understand if
management, and now that they are management, if owners are
overseeing the business carefully. Not only are you responsible
to inspect the operation every once-in-awhile to ensure that
the operation is clean and still providing good quality service
and product, but you must also develop a series of checks-and-balances
in order to ensure that your management team is working for
you — not against you.
You
need to get timely financial information (within three or
five days of month end) along with sales and variance reports.
These reports will show losses and should be accompanied with
an explanation of why they occurred. Complimentary and promotion
meals should not be provided for on an allowance basis but
should be offered at management discretion but each must be
detailed in writing as to who received the complimentary meal
or promotion and why along with a contact name and number
for the owner to follow-up. The follow-up allows you to have
contact with your customers and also allows you to check on
the validity of the promotional meal. Finally, the extra paperwork
will make management think twice about simply giving away
your product.
Spot
check operations
While
many owners spot check operations by attending at the restaurant
once-in-awhile (likely during operating hours), a periodic
weekly or monthly spot check (lets say four or six times per
year) will provide you with great insight as to what your
management is doing. First and foremost, review the internal
control systems developed for watching over staff. Ensure
that they are in place and are being followed. If not, you
know that you have a management problem at the on-set. If
they are being followed then you are off to a good start.
The
next step will be to conduct an inventory analysis of your
more expensive and easy to count products like beer, wine,
steaks (if purchased pre-cut) etc. Through a careful analysis
of your sales (tracked on your POS) and your inventory, you
should be able to determine variances. If variances do exist
and are not accompanied by a written explanation — you
have a problem.
You
should also make sure that your management have developed
and maintain a monthly theoretical vs. actual food and beverage
cost analysis which is updated along with the monthly financial
statements. This analysis will allow you an opportunity to
ensure that your costs are constantly in-line and serves as
a failsafe against other internal management controls.
Divide
functions
An
elementary rule to control purchases and kickbacks to management
is to divide the various aspects of the inventory, purchasing
and receiving functions. While many smaller restaurant companies
insist that they can not afford to divide these functions
among three staff or management members, I believe that you
can not afford to have only one member control all three of
these functions. If the purchaser receives the goods, the
system of checks and balances will not work.
Communicate
with suppliers
Talk
to your suppliers and let them know that while management
may be managing, you are still controlling the action. If
there are favours to be given out, then you are the one. If
marketing dollars are available, they should be provided to
you and not to management. Let the wine suppliers know that
you want to know when they are dropping off samples so that
you can try and go to the restaurant to try the wine as well.
By doing this neither the supplier nor manager will know what
you know. It will increase the likelihood that discounts and
free supplies stay at the restaurant rather than go home with
management, ultimately reducing your costs of operation and
increasing your profit.
Check
with alarm company
And
if you ever wanted to know how often and how long the after
hours parties which management and staff have at the restaurant
and at your expense, just call your alarm company and have
them report to you on a weekly basis the time the alarm is
set. Most restaurants can shut down within an hour of closing
and any time beyond that will need an explanation (or better
yet, you could just drop in once in a while for a drink with
your staff).
Conclusion
Your
management are in place to oversee that service staff treat
your customers fairly and provide the best service available.
They are also there to ensure that your management systems
and controls are in place and working, ensuring staff theft
is kept to a minimum. However, you also need to develop corporate
systems and controls which enable you to oversee your management
teams, ensuring that …they are not playing while you
are away.
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