Douglas
P. Fisher
B.A.S., M.Sc., CMC, CFE, FCSI
Elizabeth
Hollyer
HBA
Rudy
M. Miick
BA, MA, FCSI
Elizabeth
Hollyer, HBA Elizabeth
Hollyer, HBA has been vice-president of FHG International
Inc. since 1993, Ms. Hollyer has earned an Honours Bachelor
of Arts from York University and is a leading operations practitioner
in the foodservice industry.
Liz
was a founding partner and General Manager of the Senator
Restaurant, Senator Dining Room, Top o' the Senator, Guitar
Bar and Caffe Senator, all located in Toronto, Ontario. As
General Manager of the Senator Organization from 1984 to 1994,
she oversaw the development of the five restaurants including
the development of: concepts, design, internal control systems,
food and menus, operating strategies, marketing, and human
resource management.
In 1995 Liz took on the role of General Manager of Ruth’s
Chris Steak House and was responsible for developing and maintaining
sales of over $6 million along with an operating profit of
approximately 17%. She developed a Wine Spectator Award of
Excellence wine list in just 18 months, one of the quickest
on record, and received four subsequent honours until her
departure in 1999.
In
1999, Liz was responsible for the training and staff development
for Harbour 60 Steak House and managed the pre-opening and
opening organization of the new business. She oversaw all
staff hiring, finalized menu development with the consulting
chef, created and implemented all operating standards and
set up and managed the marketing and promotional programs
for the business. In 2000, Zagat rated Harbour 60 Steak House
the number one steak house in Toronto — and with sales
ranging close to $70,000 per seat; it is one of Toronto’s
most successful high-end restaurants.
In
2000, Liz was responsible for the development of a new mid-market
Mediterranean Restaurant, Ampeli Taverna, developed by the
Mr. Greek Group of Restaurants. Ms. Hollyer was responsible
for staff hiring, training and operations development and
standards. Her success with this operation ensures ongoing
work with the Mr. Greek chain — illustrating her ability
to define markets and create restaurants, which cater to specific
market niches.
In
2001, Liz took on a consulting role as Vice-President Operations
and Development for Chez Cora, a Quebec based breakfast and
lunch chain with $45 million in sales over 55-units. She was
retained to assist them in repositioning the chain and assist
them in breaking into the Ontario Market. She is responsible
for adding 5 units and $2.5 million in sales in her first
six months of operation.
In
addition to the above, Ms. Hollyer has conducted numerous
other engagements for FHG International Inc. including an
operational review and repositioning of Druxy’s Famous
Deli, the development of the franchise program for Williams
Coffee Pub, the creation of several restaurant concepts and,
the development of the market penetration strategy for Morton’s
of Chicago and Ruth’s Chris Steak House. Liz has recently
completed a service review of the Granite Club in Toronto
and an operational review of the foodservices at York University’s
47 food and beverage outlets. Most recently Liz worked with
Dipamo’s Barbeque to develop their market penetration
strategy.
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