Elizabeth HollyerElizabeth Hollyer, HBA has been vice-president of FHG International Inc. since 1993, Ms. Hollyer has earned an Honours Bachelor of Arts from York University and is a leading operations practitioner in the foodservice industry.
Liz was a founding partner and General Manager of the Senator Restaurant, Senator Dining Room, Top o’ the Senator, Guitar Bar and Caffe Senator, all located in Toronto, Ontario. As General Manager of the Senator Organization from 1984 to 1994, she oversaw the development of the five restaurants including the development of: concepts, design, internal control systems, food and menus, operating strategies, marketing, and human resource management.
In 1995 Liz took on the role of General Manager of Ruth’s Chris Steak House and was responsible for developing and maintaining sales of over $6 million along with an operating profit of approximately 17%. She developed a Wine Spectator Award of Excellence wine list in just 18 months, one of the quickest on record, and received four subsequent honours until her departure in 1999.
In 1999, Liz was responsible for the training and staff development for Harbour 60 Steak House and managed the pre-opening and opening organization of the new business. She oversaw all staff hiring, finalized menu development with the consulting chef, created and implemented all operating standards and set up and managed the marketing and promotional programs for the business. In 2000, Zagat rated Harbour 60 Steak House the number one steak house in Toronto — and with sales ranging close to $70,000 per seat; it is one of Toronto’s most successful high-end restaurants.
In 2000, Liz was responsible for the development of a new mid-market Mediterranean Restaurant, Ampeli Taverna, developed by the Mr. Greek Group of Restaurants. Ms. Hollyer was responsible for staff hiring, training and operations development and standards. Her success with this operation ensures ongoing work with the Mr. Greek chain — illustrating her ability to define markets and create restaurants, which cater to specific market niches.
In 2001, Liz took on a consulting role as Vice-President Operations and Development for Chez Cora, a Quebec based breakfast and lunch chain with $45 million in sales over 55-units. She was retained to assist them in repositioning the chain and assist them in breaking into the Ontario Market. She is responsible for adding 5 units and $2.5 million in sales in her first six months of operation.
In addition to the above, Ms. Hollyer has conducted numerous other engagements for FHG International Inc. including an operational review and repositioning of Druxy’s Famous Deli, the development of the franchise program for Williams Coffee Pub, the creation of several restaurant concepts and, the development of the market penetration strategy for Morton’s of Chicago and Ruth’s Chris Steak House. Liz has recently completed a service review of the Granite Club in Toronto and an operational review of the foodservices at York University’s 47 food and beverage outlets. Most recently Liz worked with Dipamo’s Barbeque to develop their market penetration strategy.